Accounting done right
Accounting without thejargon
A family-run, carbon neutral accountancy firm in Surrey and Gloucestershire. We break away from traditional corporate accounting and open up the lines of communication — starting with not charging you to ask questions.
Or call 01453 488192 and speak to Julie or Victoria.



We are a family-run firm that answers the phone, explains the numbers, and never charges you to ask.
What makes us different?
Three things, and we mean all of them
Carbon neutral
We care about our planet and choose to operate sustainably. We’re always looking to reduce our carbon footprint.
Supporting local businesses
We care about our community and love to see it thrive. We are proud sponsors of Camberley Football Club.
Open communication
We don’t believe in charging to chat. We want you to succeed, so you shouldn’t have to pay to ask questions. Charging for advice and consultations is out; open communication lines and mutual support is in.
How can we help you?
Pick the one that sounds like you
Accounting doesn’t have to be intimidating. Our professional advisors offer approachable, straightforward advice.
Small businesses
Our main focus. We don’t believe in charging you to ask questions — our advice to our clients is free.
What’s includedStart-ups
Starting a new business and not sure what you need to do?
What’s includedSole traders & individuals
Whether it’s a side hustle or a full-time gig, we’re here to help you.
What’s includedWhy JVF
A firm you can actually ring
Questions are free
We don’t believe in charging to chat. Ask us something and you get an answer, not a time entry on next month’s invoice.
No jargon
Accounting doesn’t have to be intimidating. We promise to strip back the jargon and give you real, usable information.
Family run
A family-run firm, not a corporate practice. You will know exactly who is looking after your accounts, because there are three of us.
Carbon neutral
We choose to operate sustainably and are always looking to reduce our carbon footprint.
Compliance taken seriously
We have a dedicated Anti-Money Laundering Officer, which is unusual for a firm our size and says something about how we run.
Surrey and Gloucestershire
Head office in Woking with easy access to Greater London, and a Gloucestershire office a short distance from Bristol.
What our clients have to say
In their words
“We have worked with Julie for a few years now and she has proved to be a completely trustworthy source of information and advice. Being a creative, it’s hard to turn your hand to figures which at the end of the day are the bits that count. Julie keeps her finger on the pulse regarding any new rules that come into play. She understands our needs and is always there on the end of the phone — couldn’t recommend her enough!”
“After meeting Victoria at an online networking event it was soon evident that our shared passion for the environment meant for a close working relationship. Victoria and JVF Accounts have gently guided me through my first online year end tax process, all with patience and good humour. I wouldn’t hesitate to recommend Victoria to my friends and contacts.”
“We have been using JVF Accounts for the past 5 years for our 2 businesses. We have always found Julie and Victoria both approachable and consistently helpful, with clear advice.”
Questions
Questions, answered free
More on the contact page — or just ask us.
Do you really not charge for advice?
Correct. We don’t believe in charging you to ask questions — our advice to our clients is free. Charging for advice and consultations is out; open communication lines and mutual support is in. Your first consultation is free too, whether or not you go on to become a client.
Where are you based?
Two offices. Our head office is in Old Woking, Surrey, with easy access to Greater London. Our second office is in Falfield, Gloucestershire, a short distance from Bristol. Julie is primarily in Woking and spends one week a month in Gloucestershire.
I’m just starting out. Can you help before I trade?
Yes, and that is the ideal time. We offer free consultations with advice tailored to you, and we can set you up on Companies House, provide a registered office, and get you running on Xero from day one.
Do you work with sole traders and side hustles?
Whether it’s a side hustle or a full-time gig, we’re here to help. We work with plenty of freelancers, contractors and landlords — let us take care of the books so you can concentrate on the hustle.
What does ‘carbon neutral’ mean in practice?
We care about our planet and choose to operate sustainably, and we are always looking to reduce our carbon footprint. Practically that means cloud-based records rather than paper files, digital receipts and signatures, remote meetings where they will do, and two regional offices so we are not driving across the country to see clients.
Your first consultation is free. So is the next question.
Tell us about the business and we will tell you honestly what you need — and what you don’t.